Logos/BrandingYour logo and your corporate slogan/motto are the anchors of your brand; the core of your business identity. Elements like color, heraldry (symbolism), and writing tone can have a profound and long-lasting impact on your audience, for better or for worse. Trust the development of your brand to someone who will take great care in getting these elements just right. Graphic Design/Page LayoutOnce your brand is established, it is important that all of your publicity materials maintain a look and feel that is consistent with your business identity. Your website, business cards, letterhead, brochures, signage, and artwork should reflect and reinforce your brand. I can craft promotional materials around your existing brand, or help you overhaul your entire corporate image. Copywriting/CopyeditingFrom crafting and pitching a dynamite press release to optimizing your website text for search engines, copywriting is part art and part science. I have a passion for finding the perfect words, words that inform and entertain, words that work with your identity and carry your message to the public with elegance and style. Campaign DevelopmentYour publicity needs may include some or all of the visual services described above. Promoting a major event or educating the public about a new product or service can require a dedicated arsenal of corporate literature and artwork, released through various traditional and social media avenues. The most successful publicity campaigns strike the right balance between standard/best practices and novelty/innovation. |