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Brand Overview: Be Green Toner & Ink, LLC (Irmo, SC)

Distributor of Eco-friendly New & Recycled Printer Cartridges

The lion's share of the projects I do come on referral. Occasionally, though, I get to work with people I already know. Such was the case in 2012, when a friend of mine – who had relocated to South Carolina – called me and asked for my help branding his new enterprise. He had a name, he had a business plan, he had start-up capital. He had researched the market for his service (subscription delivery of ink and toner cartridges) and identified his potential client base. In other words, he'd done his homework, and he was ready to take action. I created the logo, helped him write a company tagline, and set him up with a basic identity package (cards, envelopes, letterhead).

Two notable challenges on this project...

All in all, this was a very enjoyable project that allowed me to help out a friend and fellow small business owner.